Grrrr! As much as I dislike Palin's political beliefs and her style, I am even more annoyed that the media seems to think that the purpose of a female running mate is to sway women. First, it implies that these women only care about gender, not about policies. Second, it reinforces the tired myth that women's issues are just for women by implying that only women care about a woman eventually being president or vice president.

Comments
Let me just say that I can see why they are doing it, but I agree with your opinion that the should be covering something else.
I was just responding to the part where you said the media 'seems to think that the purpose of a female running mate is to sway women.' I guess I should have been clearer. The media isn't thinking beyond 'what will the people watch', or for some stations/reporters 'what do the Republicans want me to report'. The media in general don't care about Palin's purpose, only what people want to hear, or what some people want heard.
And that is what is so darn frustrating about it.